Video Marketing: How to roll video into your marketing mix

What makes video work? You might think video’s immense popularity is due to our laziness. You’d be right. Watching a video is easy just about anywhere, anytime, on any device.

  • 70% of marketers claim video converts better than other content types, according to Demand Metric
  • 64% of consumers are more likely to buy a product after watching a video about it, according to comScore
  • Homepage videos increase conversions by 20% or more, according to ReelSEO
  • Video on landing pages can increase conversions by 80%, according to Unbounce
  • The average user spends over 16 minutes watching online video ads every month, according to comScore
  • The average user sees 32.3 videos a month, according to comScore

Making a case for rolling video into your content marketing mix is amazingly easy. Research reveals that, when offered as a content choice, video is preferred over white papers, case studies, demos, webinars, and e-books.

Next steps:
  1. Get your self some equipment as per above, most of us already have it 🙂
  2. Sign-up for a Google account which provides you with your YouTube account as well
  3. Start uploading and sharing!
We are always here to help!

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Categories: Blog