What makes video work? You might think video’s immense popularity is due to our laziness. You’d be right. Watching a video is easy just about anywhere, anytime, on any device.
- 70% of marketers claim video converts better than other content types, according to Demand Metric
- 64% of consumers are more likely to buy a product after watching a video about it, according to comScore
- Homepage videos increase conversions by 20% or more, according to ReelSEO
- Video on landing pages can increase conversions by 80%, according to Unbounce
- The average user spends over 16 minutes watching online video ads every month, according to comScore
- The average user sees 32.3 videos a month, according to comScore
Making a case for rolling video into your content marketing mix is amazingly easy. Research reveals that, when offered as a content choice, video is preferred over white papers, case studies, demos, webinars, and e-books.
Next steps:
- Get your self some equipment as per above, most of us already have it 🙂
- Sign-up for a Google account which provides you with your YouTube account as well
- Start uploading and sharing!
We are always here to help!
Cheers,
Steve
