Seven Ways Newsletter Marketing Still Works for Professional Services Providers

Marketing rules and tactics for providers of professional services (such as accountants, financial advisers, attorneys, physicians, and dentists) are often different from those for product and service marketers. Because reputation is everything for professionals,...[Read More]

Is your website working for you? Some questions to ask yourself

During this COVID-19 epidemic, we all have an opportunity to look at what we do, and how we do it like never before. Right now, many of us are forced to work remotely and choose to for a number of reasons and our digital assets need to work much harder. Your website...[Read More]

All Financial Advisers say they care about their client, but this needs to change.

by Steve Holmes Feedsy & SHMarketing&Design Over the years I have constantly heard Advisers state that they care about their client. I absolutely believe Advisers when they say this, and I am absolutely convinced that Advisers mean what they say, but this...[Read More]

Is advice is the “new black” post Royal Commission?

(Steve Holmes) OK, so we had the Royal Commission, it was bad for the reputation of the advice industry, and the effects will last for some time yet. As with most things, a few bad apples make it harder for those doing the right thing but there has always been a...[Read More]

Pause, reset and outsource

Steve Holmes I would love to keep in touch on LinkedIn:) I recently asked over 1,000 advisers, "are you OK?" We know it has been a really tough time, and even though I did this via an email list, I honestly do care. In that email, I received over 50 responses...[Read More]

Barriers to getting financial advice – what consumers really think

REPORT 627: Financial advice: What consumers really think (Australian Securities and Investments Commission) August 2019   When survey participants (excluding people who had recently received financial advice) were asked to select reasons they did not or...[Read More]

The reasons people use financial advisers and how they chose one

REPORT 627: Financial advice: What consumers really think (Australian Securities and Investments Commission) August 2019 Reasons people use financial advisers Online survey participants were asked to read a series of statements about financial advisers and...[Read More]

It’s time to amplify the good news

(Steve Holmes) Dig up those client testimonials and amplify the good news about your advice. Blog and multi-share across all of your communication platforms. It's easy with Feedsy, but do it any way you can. 94% of advice clients are satisfied, we need to amplify...[Read More]

Nine Cringey Mistakes in Marketing Writing and Content

Creating content that engages readers isn't easy, especially these days, when marketers are churning out content at a hectic pace to attract readers and viewers. But in our haste to create fresh, useful content, we can make mistakes. But our audiences don't want to...[Read More]

Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them delete emails that don't render well on mobile screens. And that's not the worst part: Some readers will simply unsubscribe from your...[Read More]

Showcasing some Financial Adviser Websites

We have had the pleasure of working with some quality Financial Planning businesses lately, they have entrusted us with building their dynamic new website. We wanted to showcase some of these advice businesses; their clients are lucky to have them. We often think of...[Read More]

Tips for using email to build customer loyalty

(Steve Holmes) Many businesses put much of their marketing efforts into obtaining new customers—and understandably so. But acquisition isn't always enough. Customers who make a one-time buying decisions won't necessarily come back for more. If you want customers...[Read More]