Marketing
Does your website or marketing activity convey your ideal client?
10 April
(Steve Holmes) When we work with clients on building their new website we always ask them to picture and then articulate their ideal client to us. On that note you may even like to see some of our latest websites here. An ideal client may be...[Read More]
A formula to establish centres of influence and referrers
10 April
(Steve Holmes) OK, in this article we are going to get straight to the point because I think we all know the value of a great referrer. It is the greatest compliment anyone can give your business. First, we need to define our value ...[Read More]
How to answer those tough pricing questions…
9 April
(Steve Holmes) What is the true value of advice? Many advisers are still under under selling them selves and as a result not charging enough. How much do you charge? The actual amount you pay for the advice and...[Read More]
Client research for advice businesses – we want to give you a set of questions to ask
9 April
(Steve Holmes) Conducting client research is a great way to learn what your clients think about your practice, and yes, if you are planning a client survey we have a proven set of questions to help you achieve some insightful client...[Read More]
Tips on setting a marketing budget
6 April
(Steve Holmes) Introduction Setting a budget is an essential component of the overall marketing planning process. A budget enables you to: measure the cost of your marketing activity enable you to compare the return of your...[Read More]